Anu Mahtani Hinduja want young people to collect art, says millionaire setting up ‘affordable’ show.
One half of one of India’s wealthiest couples is organising a show of the country’s “affordable” art where prices will run up to £100,000.
Anu Hinduja married her businessman husband Sanjay earlier this year at a lavish wedding in India where stars including Jennifer Lopez and Nicole Scherzinger provided entertainment.
The show, at Mallett Antiques at Mayfair’s Ely House, features about 40 works by leading contemporary Indian artists. Mrs Hinduja said: “It starts from £2,000 up to the more expensive which is £100,000, which is affordable if you can afford it.
“Compared to the prices Indian art sells for in Europe, London doesn’t have this kind of price brackets for artists who are going to appreciate [in value] and I want young people to start collecting art.”
She said the work chosen for the sale was not “typical” of Indian art, adding: “The show is called A Barely Discernible Accent and I would say there is a hint of India in the work.
“It is more international and for international tastes. It’s a sampling of the creative diversity taking part in urban India today — paintings, sculptures, photography, digital techniques.”
The former fashion designer grew up in Mumbai but has lived in London for 25 years.
She said: “As a teenager I used to have exhibitions at the Cork Street Gallery and it did very well but I found the art world a bit slow, so I moved into fashion and opened my own shop and sold my Indian-inspired beachwear around the world.
“But I have a creative side to me and I think it’s all linked, fashion and art.”
She said she hoped to eventually open her own gallery and promote artists from all over the world.
Among the artists whose work is on show is New Delhi-based sculptor Subodh Gupta. His recent work When Soak Becomes Spill, a bucket almost 20ft high overflowing with hundreds of stainless-steel pots and pans, has been installed on Exhibition Road as part of the Victoria and Albert museum’s India Festival.